Service excellence is CaixaBank's highest priority, as it is the pillar on which both its leadership and growth potential rest. CaixaBank sees customer relations as a long-term endeavor that must create mutual value, and therefore we strive not only to achieve customer satisfaction but also to act on their suggestions to improve our  business.

The Cultural Reinforcement Program ensures the continuity of our corporate culture in line with our principles and values.

CaixaBank reiterates its commitment to apply the best ethical and good governance principles in all its business dealings, with transparent external communication and a commitment to society at the heart of all our business and social activities.

Our Advocacy Network Project reinforces our social commitment and our unique way of operating in the market.

CaixaBank remains committed to locking in its leading position in the Spanish retail market, offering the best possible service to customers, striving to create long-standing relationships and working toward a balance in business across all regions.

Our Branch Measurement Project reinforces the corporate strategy by driving up service excellence and identifying synergies.

CaixaBank is gearing up in response to the new economic and lending climate by strengthening the corporate business and ties with these customers. To achieve this, the bank remains committed to diversifying revenue streams and further supporting growth of the Spanish business sector, all in response to our commitment to socioeconomic development in Spain.

Our Measuring Profitability Project contributes to establishing the criteria used to correctly interpret risk-adjusted returns.

Heavy regulatory pressures as well as growing customer defaults mean that liquidity and solvency management are essential features of the business. The bank is therefore continuing with its prudent and exacting management approach, making it one of the most robust banks in the Spanish financial system. 

Our Customer Default Management Project introduces best practices to enhance productivity.

Banks have faced heavy pressures on the income statements in recent years. Against this backdrop and in order to address these market challenges, CaixaBank works to optimize all its business lines in order to maximize their profitability without compromising the bank's service quality hallmark.

Our Valora Project is intended to drive up productivity by streamlining processes where there is room to make improvements.

CaixaBank's focus on constant improvement and adaptation translates into proactive communication, cooperation and internal collaboration in order to continue growing in an ever-changing financial environment.

Our Risk Map Project fosters collaboration between the various control areas to provide a more accurate and pin-point insight into the Group's risks.

The shifts occurring in recent years in the financial sector require the Group to develop its capacity to innovate and create new forms of business adapted to customer needs and the changing face of market competition. CaixaBank is well aware of the changes occurring in society, and therefore continually works to adapt its business approach as needed.

Our Business Ideas Project introduces new business models and revenue streams.

Markets, businesses and customer needs are all being redefined in an increasingly globalized world. To respond to the new shape of the economy, CaixaBank focuses on internationalization of the business toward economies with high growth potential, closely collaborating with international partners and facilitating the expansion of our customers.

Our Expansion Project fosters collaboration with international partners to share best practices and launch joint projects.