Actions in the coming years will take place against a backdrop of gradual economic recovery, with interest rates at low levels, at the same time that the European banking union is launched and technology and innovation keep playing an inescapable role in customer relations.
The recent financial crisis and associated recession has left its mark on the Spanish banking system in two key ways: low profitability and, to an even greater degree, the still tarnished reputation of the sector among the public.
In this regard, and drawing from an analysis of the strengths, weaknesses, threats and opportunities facing the bank, the CaixaBank Group has defined five strategic lines for the period 2015-2018. Once the strategic objectives are met, the Group will cement its position as a bank generating sustainable value for its shareholders, recognised for its service excellence and its social commitment, and a leader in digital banking, using new technologies to enhance the customer experience.
